Advanced Common Sense
Web usability consulting
About Steve Krug
Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print.
Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.
Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Recent interviews & presentations
OutSystems interview. I mention unicorns, but only in passing, and there's a sketchnote drawing of me without a nose.
Usability: Just one more thing you don't have time for? Very nice 30 minute video of my keynote at NextStep 2013 in Lisbon. Sadly, for technical reasons the live demo test in the middle is missing, but I'm trying to see if we can restore it. (Even without it, I think it's pretty good.)
Johnny Holland conversation with Jeff Parks. (Please ignore the part at the 21:28 where I say people don’t need to buy my book.)
Above the Fold Design interview. Questions include "How did you get such a cushy job?" and "What's your usability pet peeve?"
The A-List podcast. 60 min. One of a series with Peachpit authors celebrating their 25th anniversary. I dig myself a deep hole when asked about UX vs. usability at 40:10. (The name I couldn't remember is Marvin Minsky.)
Upcoming events
31 Awesomely Practical UX Tips: A Virtual Conference
I'm doing the first hour of this day-long event from Rosenfeld Media. The rest of the day is folks like Luke Wroblewski, Susan Weinschenk, Aarron Walter, Whitney Quesenbery, and Jeffrey Eisenberg. (Use the discount code SK31TIPS for 20% off.)
May 29
Online